HTZ: In the previous part of the year, growth has been recorded compared to last year, and the campaign for the postseason has also started

The main summer part of the tourist year is coming to an end, with the aim of maintaining positive trends for the rest of the year Croatian tourist agency launched a promotional campaign for the postseason "Experience Croatia... your memories are on us!". It is about a campaign that from the end of August until the end of October carried out in the markets Germany, Austria, Poland, Czech Republic, France i Sweden, and are at the center of the promotion nautical, natural beauty, wine and gastronomy, active i cultural tourism.

"In the current part of the year, Croatia has recorded positive trends in tourist traffic, i.e. growth in arrivals of 8% and overnight stays of 2% compared to last year. We want to maintain these positive results for the rest of the tourist year, so we are launching this campaign with this goal in mind. Travel to pre- and post-season are increasingly in demand, due to more pleasant temperatures and less crowds in the destination, but also due to more accessible and favorable prices of various tourist products and services. ", he said Kristjan Staničić, director of the CNTB, emphasizing that sustainability in travel is important to more than 80% of the world's travelers.

Also, the Croatian tourist agency launched a campaign on FB and ING social networks "The Great Croatian Road Trip", which aims to position Croatia as a sustainable and easily accessible destination, i.e. as a destination full of hidden gems, preserved nature and a wealth of diversity along local roads. Activities are carried out on 14 European markets where travel suggestions will be highlighted, all so that our car guests can get to know the landscape, cultural sights and natural wealth of our country in the best possible way. The desire is to promote travel outside the main summer months, emphasize the accessibility and quality of the offer, and in addition, travel lovers will be encouraged to get to know the entire range of Croatian destinations at a slower, higher quality and in more detail.

Let's add that he is currently staying in our country famous American presenter and journalist Michaela Guzy, who, organized by the Croatian Tourist Board, the HTZ Representative Office in New York and the system of tourist boards, is staying in our country to record her popular show "OH THE PEOPLE YOU MEET with Michaela Guzy". During her stay in Croatia, Michaela will discover local gastronomy, local producers of wine and olive oil, explore historical and cultural heritage, and during her trip to Croatia, she will stay in accommodations that operate according to the principles of sustainability.

Cover photo: Rastoke, author: Ivo Biočina
Source: Croatian National Tourist Board