HTZ launched a brand campaign in 13 markets 

The Croatian Tourist Board (HTZ) has started implementation brand campaign which will last until the end of July, and includes activities on 13 most important European markets which will be carried out in different periods of time.

The main objectives of the campaign "Experience Croatia...your memories are on us", include the promotion of Croatian tourism, destinations and tourist products, i.e. the goal is to strengthen the recognition of Croatia in the global framework through additional strengthening of the position of our country as a safe and attractive year-round destination. 

The markets where the brand campaign is implemented are: Germany, Slovenia, Austria, Italy, Poland, Czech Republic, Great Britain, Hungary, France, Netherlands, Sweden, Slovakia and Switzerland.

Staničić: We expect the continuation of positive trends with an emphasis on the pre- and post-season

"Through strong promotional activities, we encourage tourists from all parts of the world to choose Croatia for their ideal vacation and trip. Further promotion of Croatia's tourist offer will be most intensive from March to June, that is, until the beginning of the main season, through highlighting specific tourist products of greatest interest to each individual market. We are convinced that through this campaign we will further strengthen the position of our country as a high-quality year-round destination that offers a wide range of opportunities throughout the year.", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that positive tourism trends are expected to continue in 2024, with special emphasis on pre- and post-season periods in which Croatian tourism has the greatest scope for further sustainable growth and development. 

According to the HTZ, taking into account the rich Croatian tourist offer, the most recognizable Croatian tourist products in the campaign are beautiful nature, active tourism, sailing, wine and gastronomy, culture, etc.

The promotion of the activity will be realized through offline and online media, i.e. as part of television and radio programs, newspapers, outdoor and display advertising channels, social networks and YouTube channels.

"In December of last year, the implementation of the campaign for early booking started, which was successfully completed last week. The campaign was active in the markets from which Croatian tourism generates the most tourist traffic, that is, in those countries that react best when it comes to early reservations, which are Germany, Austria, United Kingdom, Switzerland and Belgium." conclude from the CNTB.