Igor Nekić: The motive for coming is the destination and we all have to fight together to attract the guest

In addition to the workforce problem, in recent years the tourism sector has had a major problem in finding staff for middle and high management. And that is why it is a great honor and privilege to announce ...

In addition to the workforce problem, in recent years the tourism sector has had a major problem in finding staff for middle and high management. And that is why it is a great honor and privilege for me to announce the new guest of the Homo Turisticus podcast, the young manager, ie the director of Terme Sveti Martin, Igor Nekić.

"The motive for the arrival of a guest when someone bra is not where the best room or hotel is, but has typed in the destination that interests him. We have to fight at the destination level to attract the guest. Then when he chooses a destination he will choose the accommodation that suits him. And that’s where I see it wrong, we all struggle to point out that we’re the best and so on. Every hotel by categorization must have a room, but at the destination level we all have to fight to attract the guest, to reach us and then it is up to the guest to choose accommodation according to his preferences", Points out Nekić.

By the way, Terme Sveti Martin was among the first to start with short supply chains.

/ / / Terme Sveti Martin is the first tourist company to introduce a private social network in its business

/ / / Example of good practice: Terme Sveti Martin as a guide to what tourism in Croatia should look like

/ / / Excellent cooperation! St. Martin's, a beer created in collaboration with the brewery Lepi Dečki and Terme Sveti Martin

/ / / Phenomenal success of Međimurje: Distributed over 15.000 coupons and generated HRK 3.75 million in tourist spending

"Over 70% of our buffet table is from local suppliers and family farms. So let's say we don't have juices from the vending machine at our breakfast, but we have juices from OPG Hažić, cheeses are from OPG Krnjak, vegetables from OPG Zeleni Vrt, eggs and honey from OPG Medvede, etc. sve these are all products from local suppliers, which we are developing tourism in Sveti Martin na Muri encouraged farmers, businessmen and family farms to expand and grow with us. So last year, for example, a family owner came to a meeting and asked: What to plant, what we will need and what quantities, so that I can immediately plan production and that crop is immediately placed on our guests' tables. And here we have a guarantee of quality, fresh and homemade food", States Nekić.

On the contrary, they went a step further through a unique project in Croatia and beyond. Toplice Sveti Martin encourages its employees who have registered family farms to sell their products at market prices to the hotel. It is tourism.

If you have to "read" something, ie listen to it this week, then it is certainly the phenomenally loud thinking of Igor Nekić, who on several occasions hit the essence or definition (s) of tourism very well. This must be a mandatory reading for all students of tourism management.

Enjoy!

Listen to the entire conversation in podcast format. How to listen to a podcast? When you walk and run, when you drive in a car, in the morning when you prepare for work, when you do some chores around the house, or just lie down or sit down and relax. Everyone has their own habits and ways, I personally listen to the podcast even when mowing the lawn and landscaping the yard.

You can listen to the podcast HERE, as well as on Amazon MusicGoogle PodcastSpotify or over Apple podcasts

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