The prestigious annual conference of the American Travel Advisers Association (ASTA) is being held in Dubrovnik. “ASTA Destination Expo 2021.” began on Thursday, June 10, and about 100 agents, members of the American Association, will remain in Dubrovnik at least until Sunday, June 13, when the conference lasts.
ASTA is one of the largest organizations of travel advisors and agents in the world. Their annual conferences are held in a different country every year, and they chose Croatia for the first time. The main goals of the organization include the promotion of tourist destinations, education of American sales agents and intensification of tourist traffic of guests from the United States through the development and sale of complex tourist products.
The choice of Croatia and Dubrovnik as the host of this year's conference is not accidental. Namely, at last year's ASTA Global Live convention, Croatia was declared an international destination in 2020. This is a prestigious award given by ASTA, which is invaluable for the promotion of Croatia. The hosting of hundreds of American tourism experts in Dubrovnik, who negotiate deals directly with Croatian tourism service providers at B2B meetings, certainly makes this conference one of the most important tourism events for Croatian tourism this year.
The official organizers of the conference are ASTA and AmCro Travel Agency in partnership with Elite Travel and HIT Dalmatia. The conference was also supported by the Croatian National Tourist Board, the City of Dubrovnik, the Dubrovnik Tourist Board, Dubrovnik Airport, Hotel Rixos Premium Dubrovnik, American Airlines and Dolphin Friends.