At the end of September this year, the tourist boards of the island of Hvar presented a joint brand strategy, slogan, visual identity and brand video.
New slogan "Discover, follow and be the light” and the new brand story call for its discovery. The author of the new visual identity is an award-winning art director Maja Bagić Barić. The inspiration for the logo was agave lace, one of Hvar's assets inscribed on UNESCO's list of world intangible heritage.
Read more information about co-branding at: The tourist boards of the island of Hvar presented a joint brand strategy
It is the most extensive branding of a Croatian island, the goal of which is to connect cities and municipalities through a common story and present the island as a unique destination. And all this is a concrete result of the Agreement on the Association of Tourist Boards from the Island of Hvar.
By the way, when we talk about tourism branding, it is quite logical from any perspective, from promotional, branding, communication to quality content that is much greater in the entire region or island, than in just one destination, that Croatia brands natural tourist regions. And especially for the islands to be one tourist brand according to the market.
Because the island of Hvar is the first and primary brand for all tourists, this is especially obvious since it is an island. Like any island. How we will organize the system from the inside, to make it as efficient and organized as possible, is for another discussion. But according to the market, quite naturally and logically, according to all the rules of the profession, one island must be one brand.
In a conversation with Ivo Belaj Šantić, director of the Tourist Board of the town of Hvar, I learn the wider story behind the joint branding of the island of Hvar.