This year, the Osijek-Baranja County Tourist Board became one of the few destinations in Croatia to launch a destination magazine - Via Slavonia and Baranja.
The new destination magazine was launched at the end of May this year and is intended to inform guests who have come to the destination itself and are no longer looking for accommodation services, but rather for the activities offered at the destination.
"The idea arose after visiting an Austrian wine-Danube destination, because every trip is an opportunity to absorb good practices", he points out Ivana Jurić Director of the Osijek-Baranja County Tourist Board and adds that, based on examples from other countries and regions, easy-to-read seasonal printed material has been prepared and can be found in accommodation facilities so that guests can be informed while resting and preparing for a tour of the destination.
"Experience in the sector shows that guests still prefer paper editions. What is important to note is that the magazine is part of the overall brand communication platform of the Osijek-Baranja County Tourist Board “HeadOnEast Croatia, Visit Slavonia Baranja”, which has been visually and communicatively integrated since 2019/2020, so “Via Slavonia Baranja” has also been the name of the destination’s promotional campaign for two years, accompanied by the slogan “Hedonism is in the East”. The texts accompanying the campaigns, on the other hand, define what hedonism is in Slavonia and Baranja, and contrary to all stereotypes – it is not just about food and drinks.", Jurić pointed out.