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Joanne Chan, IPPWORLD: The most important thing for Chinese tourists is the authentic experience. They want to see how local people live, work and have fun
The Chinese Institute for Tourism Research (COTRI) predicts that by 2030 that number will reach 400 million. Yes, Chinese tourists have taken the lead on the global stage and since 2012 they have become the country from which most tourists come. And interestingly, only 10% of the Chinese population has a passport? So, what is quite clear, we can expect global domination and the struggle for Chinese tu ...
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