Join the cycle of educational workshops: Innovative tourism in the times of the COVID-19 pandemic and beyond

The globally devastating economic effects of the pandemic have posed numerous questions and challenges to tourism stakeholders - which way to choose, how to manage destin ...

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Author  HrTurizam Native

5. April 2022.

The globally devastating economic effects of the pandemic have posed many questions and challenges to tourism stakeholders - how to choose, how to manage a destination, how to create innovative and effective solutions that will contribute to recovery and sustainable development, how to achieve a balance that supports sustainable growth and economic resilience. , while mitigating common challenges such as excessive tourism and environmental degradation.

In order to help public and private sector stakeholders in tourism in this adjustment, the Split-Dalmatia County Tourist Board and the Association of Croatian Travel Agencies (UHPA) have prepared a joint project to educate public and private sector stakeholders in tourism entitled "Innovative tourism in the times of the COVID-19 pandemic and after". 

As part of the project that will take place during April in Split, they are planned four free one-day themed interactive workshops. 

"We believe that these workshops, as well as a number of others that UHPA plans to organize this year in cooperation with partners, will contribute to the stakeholders of the tourism industry ready to respond to the challenges they face in everyday business practice. pandemics, earthquakes and war… " states from UHPA, adding that the cycle of these workshops is a continuation of many years of successful cooperation between the Tourist Board of Split-Dalmatia County and UHPA.

The workshop programs are intended for target groups that include employees in the system of tourist boards and local government and self-government in matters related to tourism development, tourism and DMK agencies, as well as all other tourism entities.

"Given the demanding tourist season ahead, in addition to the field of marketing where we are highly engaged, we decided to engage in the field of education. Therefore, we hired UHPA to bring the best foreign and domestic authorities for destination management and marketing communication We believe that trainings are crucial in these challenging times, and we will broadcast UHPA trainings directly on our YouTube channel for all interested parties. We are doing all this to help the tourism sector prepare for the upcoming season. " points out Joško Stella, director of the Split-Dalmatia County Tourist Board. 

By the way, the Tourist Board of Split-Dalmatia County recently conducted a set of 15 trainings for private renters, which were also free, and will co-finance an additional 7-10 trainings conducted by tourist boards related to camping, cultural tourism and sustainable tourism. .

They are lecturers of education Victoria Smith from Great Britain, Rob Holmes from the USA and Željko Trezner, and the main topic Innovative tourism in the times of the COVID-19 pandemic and beyond. Participation is free with mandatory registration via online and form, no later than two days before the start of each workshop, and the number of places is limited. All workshops will be held at the Park Hotel in Split, and will be broadcast online. 

LIST OF WORKSHOPS: Innovative tourism in the times of the COVID-19 pandemic and beyond

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Photo: Hotel Park, Split

Content marketing: Key travel strategies after COVID

  1. April 2022, 10:00 - 14:00

Communication, collaboration and acquaintances are key for companies as they work to recover through the global pandemic crisis. This is also crucial for a successful content marketing strategy and the tourist recovery and return of travelers to destinations around the world. The key to successful content marketing is compelling content. The aim of this workshop is to present inspiring real-life examples to participants to gain insight into best practices and get advice on building a content marketing strategy, putting authentic storytelling and sustainability at the heart of the content marketing program.

Lecturer: Rob Holmes (USA) - More than 25 years of experience in the travel and sustainability industry, with unique and diverse entrepreneurial successes in multimedia production, storytelling, global strategic marketing, sustainable tourism, social responsibility, wildlife protection and start-ups. He is the founder and chief strategist of GLP Films, an award-winning American content marketing agency that specializes in sustainability and storytelling for the tourism industry.

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The Future of Travel: Destination Management and Marketing Strategy

  1. April 2022, 10:00 - 14:00 

The global pandemic has dramatically uncovered the fragility of the tourism industry, but the shared experience highlighted the strength of the partnership, collaboration and sustainable tourism practices leading to a stronger shared future. Destination management organizations (DMOs) are turning from destination marketing to destination management, in an effort to achieve a balance that supports sustainable growth, brings economic resilience to local communities, preserves local culture and heritage, while mitigating common challenges such as excessive tourism and environmental degradation. The aim of this workshop is to present to the participants inspiring real-life examples from which they will learn how individual communities and destinations adapt, innovate and overcome challenging times. By putting sustainability at the core of their business model, destinations and communities are positioning themselves for success as they emerge from a pandemic. Participants will learn about the importance of the role that strategic communications play in achieving set business goals. They will also learn how the power of collaboration can enhance marketing message and distribution by looking at local companies in the tourism supply chain as strategic partners rather than industry competitors

Lecturer: Rob Holmes (USA) - more than 25 years of experience in the travel and sustainability industry, with unique and diverse entrepreneurial successes in multimedia production, storytelling, global strategic marketing, sustainable tourism, social responsibility, wildlife protection and start-ups. He is the founder and chief strategist of GLP Films, an award-winning American content marketing agency that deals with sustainability and storytelling for the tourism industry.

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Tourism in COVID-19 times and after - sustainable development of tourism products

  1. April 2022, 10:00 - 14:00   

The workshop emphasizes the most important trends in international tourism and the characteristics of contemporary international tourism trends in the circumstances before, during and after COVID-19 time. Participants will be introduced to the changes that drive trends in tourism and what their consequences are in pandemic and post-pandemic times. Also, emphasis will be placed on the most important trends in international tourism before, during and after COVID-19 time. The workshop will identify topics, areas and activities that have not yet been covered by the development of complex tourism products and how the crisis has highlighted the need for sustainable development of tourism products and why demand for tourism products of special interest will grow. It will identify which are the key stakeholders in sustainable tourism development and what their role is. Finally, he will look at trends in the field of sustainable tourism development of special interest to create opportunities to improve competitiveness.

Lecturer: Željko Trezner (CRO) - mag. rel. int. et dip., v. pred., participates in various projects, expert councils and groups in the field of travel agency management and sustainable tourism in general. He is an advisor to the Association of Croatian Travel Agencies (UHPA) and a lecturer at the VERN and Aspira Polytechnics.

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Travel and the "new normal" - targeted marketing

  1. April 2022, 10:00 - 14:00   

The aim of this workshop is to teach participants about the evolution of tourism marketing to date and how to reach consumers in the "new normal situation". Participants will learn how tourism marketing has evolved in line with academic marketing theory (what is marketing, which are Ps marketing, then and now), what world events have changed tourism and consumer demand, what kind of marketing is needed to support new 'forms' of tourism ; Marketing 3.0: The evolution of pre-COVID, how tourism marketing will respond to COVID and recovery. They will be presented and explained greenwashing and how to avoid it, how COVID has changed consumer attitudes, expected consumer behavior after the pandemic, how marketing "Ps" will evolve…

Lecturer: Victoria Smith (Great Britain) - has more than 25 years of experience in tourism. She has gained rich experience in leading travel agencies and tour operators such as TUI and Virgin Holidays. For many years she has been involved in numerous projects related to sustainable tourism development, destination management and marketing, working closely with governmental and non-governmental institutions, organizations on sustainable development and certification. She holds a master’s degree (2012) in responsible tourism management from Leeds Becket University. She is a member of numerous committees and expert teams (SEED Madagascar, Global Ecotourism Network, etc.). Her start-up project www.earth-changers.com 2017 was part of a partnership solution for the UN Year of Sustainable Tourism Development. She has won numerous awards and business accolades, including Travelmole’s UK Responsible Travel & Tourism for the Web. She was included in the top 3 storytelling finalists in the NatWest / Pioneers Post SE100 index of the top 100 social enterprises in the UK and in the WISE 100 women social enterprises. Behind it are numerous professional lectures and workshops on sustainable tourism, marketing of sustainable tourism, social media, tourism with positive impact, transformative / transformational tourism, tourism and sustainable development / goals of sustainable development, "greenwashing", ecotourism, volunteerism, adventure tourism, CSR, etc.

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We remind you that UHPA trainings will be transferred directly to YouTube channel, but live education will always have the best value due to live interaction, so be sure to take the opportunity to gain new knowledge and an overview of what awaits us in this and future tourist year. 

Photo: Hotel Park, Split

 

 

Author  HrTurizam Native

5. April 2022.