In the last 10 years, the Split-Dalmatia County has grown into a leader in Croatia.
Apart from the fact that the Split-Dalmatia County has become the second most visited county in the number of overnight stays and tourist arrivals in the past decade, just behind the lstra, it is more important how they stood out in some other things. These are trainings, especially for private renters as well as cooperation with agencies. Interestingly, they also made the biggest step forward in strategic development planning. Although at first many would certainly not classify the Split-Dalmatia County under the domain of strategic development, the facts are still there. But let's go in order.
In a conversation with the director of the Split-Dalmatia County Tourist Board, Joško Stella, I was interested in what is behind the various strategic documents on the development of tourism, which SDŽ was the first to start drafting in Croatia.
"First of all, I would like to refer to a couple of segments in which we are the leader in Croatia. The first is certainly work on developing the quality of private accommodation. We have educated over 8.000 private renters in the last ten years, we have launched a complete education industry and other companies are now successfully dealing with it. In addition to trainings, we do conferences for renters, we have a special website for renters, I work with various educators… we do all this because we are the county with the most private renters in Croatia, " points out Joško Stella, director of the Split-Dalmatia County Tourist Board.
More precisely, it is about 180.000 beds in private accommodation and about 25.000 renters or even 75% of accommodation capacity in the Split-Dalmatia County. When we talk about private renters, it is said that they must raise the quality, invest in promotion, use professional photos… what is the "follow up" of all previous trainings and all activities. Do you have any information about raising the quality of private accommodation?