How to sell a story and encourage train travel? The French national railroad knows the right formula

Under the slogan "Europe is just next door", the French National Railways (SNCF) launched a great campaign a few years ago, which ...

Author  Goran Rihelj

7. December 2019.
Under the slogan "Europe is just next door", the French National Railways (SNCF) launched a great campaign a few years ago, which is a great example of how to stand out from the crowd and get the attention of users. Today we live in a time of absurdity, in which it has never been easier to send your message, thanks to social networks and the Internet, but it has also never been harder to come, as well as ...
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Author  Goran Rihelj

7. December 2019.