Yesterday was the International Dog Day, and still no one in the world knows how one of the most famous breeds - Dalmatian, in fact an indigenous breed from Croatia. And not from America, as the whole world thinks.
Back in 2018 in Zadar, an initiative was launched to paint the pedestrian crossing in Zadar in the colors of Dalmatians - Zebra Dalmatinka. But there was no hearing. Still, the Zadar zebra did not become a Dalmatian zebra due to the status quo and not a wave of the mindset or FT1P.
And while in our country it was not possible, and still nothing can be done, in Spanish Galicia, the same idea was realized in just a few months and became part of their tourism-marketing plan. Smart people saw the article in the Croatian media, and implemented the same idea in themselves and turned it into an excellent marketing product. So simple, but not in Croatia. Always that "BUT" in Lijepa naša.
By the way, the Dalmatian dog (Canis dalmaticus) is the most famous Croatian autochthonous dog breed in the world. The origin of the Dalmatian dog is based on paintings and records from church chronicles of the 16th - 18th century. The Dalmatian dog served as a military dog, guard at the border, companion of carriages and riders, as a hunting dog, bird and hound, and depictions of the Dalmatian dog were found on the altar painting "Mother of God with Jesus and angels" in the church of Our Lady of the Angels in Veli Losinj , the island of Lošinj, Croatia dating from 1600-1630, and frescoes from Zaostrog, Dalmatia, Croatia. It follows that the origin of the Dalmatian dog is in the eastern part of the Mediterranean, especially in the historical province of Dalmatia.
That is how the Dalmatian dog got its name from the province of Dalmatia, ie from the Dalmatian people.
And so the Dalmatinera brand is still in the category of another of the huge potentials waiting for some better times. We have the holy grail in marketing (this is just one of many of them - such as a tie, a pen, Tesla…) and a medium for telling stories, we have everything again., But…