China’s tourism expansion was particularly felt in the pre-pandemic 2019. European destinations were very interesting, generally to tourists from Asia, but the Chinese took the lead in terms of increased arrivals. Last year's figures, of course, due to the coronavirus pandemic, cannot be taken into account, but according to the expectations of experts for the Chinese market, this year we can expect a recovery.
Namely, while the tourist market in Europe has been severely affected by the virus, China is the first country to have practically experienced a recovery from the crisis. According to the expectations of the Chinese market expert, Rosselle Pfundt, the confidence of Chinese tourists has returned.
The forecast made by the Chinese multinational internet travel company CTRIP predicts that as many as 60 million tourists will visit this year. travel outside China. This means that as soon as travel restrictions are removed, Chinese tourists will return to Europe.
Chinese tourists will place emphasis on independence, luxury and a healthy lifestyle
Independent passengers, ie travelers who plan their own trips and prefer to travel alone or in small groups, will become a very important segment of tourism in Europe. After the coronavirus, it is expected that as many as 85% of Chinese tourists will go on independent trips, ie they will not travel in large groups and buy pre-defined travel arrangements.
Another change in the behavior of Chinese tourists goes hand in hand with luxury hotels. Namely, in October last year, during the Golden Week, a national holiday that lasts a week, the reservation of luxury hotels increased by as much as 600% compared to 2019. It is assumed that Chinese tourists in Europe look for high quality hotels and services in 2021. year.
Of course, after the COVID-19 virus, Chinese tourists also changed and adjusted their habits. New travel trends are creating a healthy lifestyle, spending more time in nature, wellness and choosing independent tours. Ecotourism and all kinds of sports activities outdoors, so predicted, would be in vogue for travelers from China.
"China will be the 'locomotive' for the international tourism industry" - said Glenn Fogel, Chairman of the Board of Booking Holding, so if he is to be believed, Chinese tourists will certainly increase their importance in the European tourism market.
Photo: Mika Baumeister, Unsplash.com