Consistency as a formula for the success of branding Istria

We need to brand Istria as a wine region - to emphasize the advantages of different Istrian territories, to emphasize indigenous varieties as the main Istrian ad ...

Author  Goran Rihelj

22. May 2021.
We need to brand Istria as a wine region - emphasize the advantages of different Istrian territories, emphasize indigenous varieties as the main Istrian trump cards in branding the region - it was written back in 1994 when the Association of Winemakers and Winegrowers of Istria - Vinistra. Today, Istria is recognized as a wine region, not only in Croatia but also on the global stage. An ingredient that ...
Already have an account? How to apply
Premium

Author  Goran Rihelj

22. May 2021.