Cycling, cultural and creative industries, cultural events are part of the topics I talked about with Krešimir Herceg, who is behind the innovative cycling product Bikademy and VukovART, a street art festival in Vukovar.
The festival promotes Vukovar as a place that accepts all artists, ie creators of new values. Also, this concept changes the visual identity of the city and makes it a more beautiful place to live, but also in a way that the painted areas are an attraction for more and more tourists who come.
It is interesting how with one "swing of the butterfly wings" through VukovART they made a real little miracle in Vukovar - and that is a change in the culture of living and they positioned Vukovar on the global map of the street art festival in Vukovar. By the way, Krešimir Herceg is one of the leading experts in the development of cycling tourism, and his cycling tourism platform can compete globally anywhere in the world.
Creative and cultural industries in Croatia generate HRK 15 billion in revenue, employ 124 people and are the second largest sector in Croatia in terms of the share of revenues in GDP (3,4 percent), according to the study "Mapping of creative and cultural industries" was prepared by the expert team of the Institute of Economics, Zagreb in cooperation with the client: Croatian Cluster, Competitiveness of Creative and Cultural Industries (HKKKKI).
On the other hand, the archeological heritage in Turkey attracts ten million tourists a year, and the cultural facilities of Italy 35 million. The most developed cultural and tourist country, Great Britain annually attracts as many as 80 million tourists whose arrival is motivated by culture. As much as 40% of tourist arrivals in Western Europe and America are motivated by culture, while in Croatia the percentage is much lower, only 10% at the state level.
Meet Krešimir Herceg, his story and loud thinking.
Listen to the entire conversation in podcast format. How to listen to a podcast? When you walk and run, when you drive in a car, in the morning when you prepare for work, when you do some chores around the house, or just lie down or sit down and relax. Everyone has their own habits and ways, I personally listen to the podcast even when mowing the lawn and landscaping the yard.