Call campaign "Your Life, Your Time, Your Experience." Launched.

The CNTB campaign, which encourages foreign guests to come to Croatia during the main summer months, will be active until the end of July and will be implemented in 14 markets.



16. May 2022.

Croatian tourist agency has launched the main, inviting brand campaign "Your Life, Your Time, Your Experience" in 14 emitting markets, which aims to promote the main part of the tourist season, or encourage foreign guests to come to Croatia during the main summer months. The campaign, which will be active until the end of July, is being implemented on the market Germany, Slovenian, Austria, Italy, Poland, Of the United Kingdom, Czech Republic, Hungary, France, Of the Netherlands, Slovakia, Sweden, Switzerland i Belgium

HTZ campaign 3

"We carry out campaign activities on the most watched TV channels and the most read portals and newspapers in each market, but also through social networks, outdoor advertising on billboards, digital panels and public transport. Through May and June we will have press conferences and special presentations in Bratislava , Vienna and New York, which will provide additional visibility and promotion to Croatia in the run-up to the main, summer part of the tourist year, in addition to the main brand campaign. ", said the director of the Croatian National Tourist Board Kristjan Staničić

It was created for the needs of this campaign 14 special promotional videos for 30 seconds, which will be used to advertise on online channels. Tourist products that are advertised through the campaign are specially adjusted to the preferences of each individual market, ie these are the most common motives for coming to Croatia. Thus, for example, in addition to the sun and the sea, culture and nautical are particularly emphasized in the French market, natural beauty and active holidays in Poland, camping in the Netherlands, and eno-gastronomy and nautical in Sweden. Throughout the campaign, a special label for the sustainability of Croatian tourism, Croatia, naturally yours, will stand out. The shape of the sign represents the rings on the tree, ie the harmony and permeation of blue and green Croatia in sustainable tourism.

"I believe that this campaign will further stimulate the interest of tourists to choose Croatia as their ideal destination for travel in the coming months. A unique promotion has been created tailored to each market. experience the whole destination - from gastronomic delights to local customs and cultural heritage ", concluded the Minister of Tourism and Sports Nikolina Brnjac.

Source and photo: Croatian National Tourist Board



16. May 2022.