I recently wrote that with the arrival of the new President of the Management Board of the Liburnia Riviera Hotel Vladimir Bošnjak in Opatija, new tourist winds began to blow, which could finally "wake up the sleeping beauty".
Only a week later, the President of the Board of Liburnia Riviera Hotel Vladimir Bošnjak and the director of the special hospital Thalassotherapia Opatija prof. dr. sc. Viktor Peršić, MD signed a business cooperation agreement on the basis of which they will jointly develop innovative products and services for the health tourism market.
That the cooperation between the internationally recognized Special Hospital and the leading hotel chain in Opatija is not pro forme or just good PR, says the fact that they have already started to form five common packages which unite numerous tourism and health services and products lasting 2 to 14 days.
The packages "Weight loss medical program", "Post covid program", "Anti stress program", "Preventive check up" and "Anti aging program" will be available to everyone who wants to dedicate themselves to their own health with a relaxing stay in Opatija.
"This is just the beginning of a successful collaboration. I would like to thank Thalassotherapy Opatija and express my satisfaction that they recognized our efforts to return Opatija to the well-deserved position of the leader of health tourism in Croatia and further raise the quality of the offer of the entire destination.", Said Vladimir Bošnjak and added that the LRH group will continue to work on the development of Opatija as a tourist health destination and Kvarner as a region of health tourism and will emphasize the development of diversity and availability of therapeutic and medical offer, technological equipment and sanitation in facilities, availability other contents and ecological responsibility in the construction of facilities and in their business.
The importance of health tourism stems primarily from the fact that it is a product that globally shows above-average annual growth rates, as much as 15-20% by 2020.
It records 203 million trips (domestic and foreign) per year in Europe, with a total consumption of around € 115 billion, while the total impact of these trips on the European economy is estimated at around € 328 billion. In Croatia, before the coronovirus pandemic, annual income from health tourism was about 500 million.
In the past, Opatija was known as a health and tourist destination in whose climatic health resorts tourism began to develop in the middle of the 19th century. "We already have a great interest of guests outside Croatia for various health tourism packages. LRH and Thalassotherapia have recognized this and will strongly market all health tourism activities", Emphasized the Bosniak.
Health tourism on a global level has the potential for long-term sustainable growth and development and to become one of the leading motives for tourist travel. In Croatia, it is a product with high growth potential, mainly due to a number of advantages of many Croatian tourist destinations, such as the proximity of large emitting markets, long tradition in tourism, especially health, wealth of natural factors, qualified staff and good reputation in providing health services, competitive prices in the segment of catering and health services, but also the attractiveness of the destination itself, such as warm and clean sea, favorable climate…
We have everything and we know everything, we just have to make a product out of story and potential.