Marcus Smola, CEO of Best Western Central Europe one of the speakers at the HOW Festival

The second online edition of the HOW / Hotel Operations Weekend / Festival will be held in less than 3 weeks in virtual form, more precisely on 25.11. The CEO of Best Western Srednje ... also confirmed his participation.

Second online edition HOW /Hotel Operations Weekenda/ The festival is held in less than 3 weeks in virtual form, to be exact 25.11.

The participation was also confirmed by the CEO of Best Western Central Europe and a member of the board of the German Hotel Association (IHA), Marcus Smola.

In a 15-minute interview, he will reveal when he expects the numbers in Best Western hotels to return to the period before the corona virus and how they help the hotels they manage, how the current situation affects their group and whether he expects any positive changes for the hotel industry in the future.

The conference program includes 15 topics for eight different hotel departments, of which for the first time is MICE with the topic: Hybrid is a new black.

The discussion will discuss a new trend in the organization of events, how the requirements of guests have changed and how to adapt to them, but also when the recovery of the MICE industry is expected.

You can sign up via of this link, and more information about the program and speakers is available at official site Festival.

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