There has been a lot of talk in Croatian tourism about the development of outdoor tourism for years, but apart from a few positive examples, until now we have not had a real well-rounded destination story as a positive destination example of the development of outdoor tourism besides Poreč.
Because outdoor tourism is much more than a one-time event. In my opinion, the best outdoor tourism product in Croatia is Pag Outdoor, about which I have written many times since the very beginning. It is a meaningful and well-rounded destination story, which is and must be a positive example of destination development in Croatia.
I emphasize the destination product, because it is a project of the united Tourist Boards of the island of Pag (TZG Novalje, TZG Pag, TZO Kolan, TZO Povljana and TZM Stara Novalja) with the aim of developing the tourism product Pag Outdoor in early 2020.
Last week, Marina Šćiran Rizner, director of TZG Novalja and project manager and coordinator, presented Pag Outdoor as a positive example of destination development at the Croatian Sport&Health Tourism Expo in Osijek.
Well, there is no better reason to talk to Šćiran Rizner, to make a summary of the season and the Pag Outdoor project.
Marina Šćiran Rizner, TZ Novalja: We have a recognizable tourist product that responds to the problem of seasonality