Martina Nimac Kalcina: We have to brand family accommodation in Croatia. Successful business nowadays is based on specialization

What are the key problems of private accommodation? How to combat the black market? What is a real estate business and what is family accommodation? The positive impact of family accommodation on the circular economy? Importance of branding family ...

What are the key problems of private accommodation? How to combat the black market? What is a real estate business and what is family accommodation? The positive impact of family accommodation on the circular economy? Importance of branding family accommodation? Do we need an umbrella brand of family accommodation? - are just one of the topics of the new tourist loud thinking.

Family accommodation in Croatia was the main topic of the podcast Homo Turisticus, in which he only had the honor to host the first person of family accommodation in Croatia, Martin Nimac Kalcina, President of the Family Tourism Association of the Croatian Chamber of Commerce.

"Branding family accommodation is necessary in my opinion. But it is a process that must be initiated by the regional self-government or local self-government unit, and not by the private renters themselves. It is unbelievable to me that this process has stopped, that it has not been worked on for years, in my opinion it should have worked a long time ago. Whoever is in some part of the world and when I tell him private accommodation in Croatia, that he has some picture and perception of our private accommodation. To be able to immediately imagine a Mediterranean villa, agritourism, a traditional stone house…. When we say Tuscany, no one imagines luxury resorts and hotels, but some smaller family hotel or agritourism with vineyards. This does not mean that Tuscany does not have luxury hotels on offer, but the perception of the brand is clear.

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As for the current situation in private accommodation, Nimac Kalcina points out that the situation in private accommodation is similar to that in hotels - reservations and bookings have started to arrive. "They can be classified as last minute bookings, and it is almost certain that there will be more and more such bookings. It is predicted that a good part of private renters will fill their capacities, because they will receive more last minute reservations than in previous years. ", quotes Nimac Kalcina. Find out more below in the attachment.

/ / / MARTINA NIMAC KALCINA: LAST MINUTE BOOKING dominates the MOST, IT IS ALMOST SURE THAT THERE WILL BE MORE AND MORE SUCH RESERVATIONS

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"People themselves have realized that they have to specialize, because simply successful business nowadays is based on specialization. The agencies themselves specialize, from congress tourism to adventure tourism. This automatically means that you have to specialize your service in order to be marketed and filled by these agencies.”Adds Martina Nimac Kalcina and adds that private renters must develop their service and accommodation in accordance with the specialization.

Listen to the entire conversation in podcast format. How to listen to a podcast? When you walk and run, when you drive in a car, in the morning when you prepare for work, when you do some chores around the house, or just lie down or sit down and relax. Everyone has their own habits and ways, I personally listen to the podcast and when I mow the lawn and decorate the yard.

Enjoy and if you are dealing with family accommodation, be sure to follow Martina Nimac Kalcina, who is the alpha and omega of our family accommodation and a real encyclopedia of our tourism. After all, he is afraid of your rights and the development of family accommodation at the level of the whole of Croatia.

You can listen to the podcast HERE, as well as on Amazon MusicGoogle PodcastSpotify or over Apple podcasts

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