Mastercard's research shows the strong interest of consumers from Croatia, but also from all over Europe, in creating unforgettable moments.
In a year full of global sporting events, music tours and film festivals, new research reveals a growing trend of investing in experiences among Croatian consumers.
More than half of respondents (57%) plan to increase their spending on experiential activities this year compared to the previous year, and want to try more trips (61% of respondents plan to spend more), music festivals and concerts (42%) and gastronomic experiences (39 %). 11% of Croats plan to reduce expenses related to experiences.
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Memorable experiences before material possessions
The survey, conducted on a total of over 16.000 respondents, shows that as many as 73% of respondents from Croatia believe that money spent on experiences is always worth it.
Consumers express a strong connection to experiences that provide them with the best memories of their lives (40%), enable a new perspective on the world (44%), and are deeply enriching through sharing with others (41%).
The data shows that 36% of respondents opt for a balanced approach, spending equally on material goods and experiences, while 32% primarily prefer experiences.
Among the factors that influence the decision to invest in an experience, health and well-being, the uniqueness of the experience, as well as the ability to share it with friends and family stand out.