Matej Perkušić, TZ Baranja: Sustainable tourism is a focus on the value of its micro destination

We continue to record various thinking aloud about sustainable tourism all over Croatia - hrturism espresso.

The first goal is to reach 100 hr tourism express and thus focus on the broader concept of sustainable tourism, from different perspectives and stakeholders of the tourism sector. Because live tourism is much more than one definition.

This time we bring a story from Search.

Fifteen years ago, Baranja was an almost unknown destination on the tourist map of Croatia. Geographically located between the Drava and the Danube, this region had all the predispositions for the development of tourism, but lacked strategy and recognition. Today, Baranja is an example of a successful story of sustainable tourism, integrating local resources and the community into a unique offer that attracts visitors from both Croatia and the world.

The key element of Baranja's success lies in connecting local producers and valorizing the resources that the region offers. Instead of relying on mass tourism, tourism workers in Baranja have recognized the potential in oenology, gastronomy and natural beauty. This is how a unique tourist offer was created that emphasizes authenticity and sustainability, which ensures long-term benefits for the local community.

One of the examples of successful integration of local resources is the development of wine tourism. Baranja, known for its vineyards and quality wines, managed to attract wine lovers through the organization of festivals, events and wine roads. These events not only promote local products, but also encourage visitors to explore other aspects of the region, from cultural monuments to nature reserves.

Sustainable tourism in Baranja also includes the protection of natural resources. Baranja nature reserves, such as Kopački rit, offer visitors the opportunity to experience untouched nature and rich biodiversity. These protected areas play a key role in preserving the ecosystem, while at the same time providing educational and recreational facilities for visitors.

Ultimately, the story of sustainable tourism in Baranja is a story of synergy between the local community and natural resources. Baranja managed to build a recognizable image as a micro-destination and become an inspiration for other regions. Their example shows that sustainable tourism is not just a trend, but a long-term strategy that benefits everyone involved, especially the local community and nature conservation.

hrturism espresso: Matej Perkušić, TZ Baranja: Sustainable tourism is a focus on the value of its micro destination

"Sustainable tourism is what we have done in Baranja. We are a destination that connects all small producers and all the advantages that Baranja offers. Great oenology, great gastronomy and beautiful nature. Connecting one, two and three, that is, pushing those values ​​that each micro destination has - is sustainable tourism." he emphasized Matej Perkušić, director of the Baranje Tourist Board.

In 30 seconds, while I make you an espresso, can you tell me what sustainable tourism is for you? Write what sustainable tourism is for you in the comments.

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