Ecology and sustainability are trends that are finally in the focus of global tourism. Although things are going slowly and often various hotels boast of their sustainability and environmental awareness, although it is often a single project, no one in Croatia has gone as far and seriously as Medora hotels and resorts.
Medora Hotels and Resorts is one of the leading hotel and tourism companies in the Makarska Riviera, whose mission is to raise the level of service and offer to the international level by following modern business trends, but always respecting traditional values. A mission that is similar to all hotels, but here is one big difference. At Medora hotels and resorts, they take their mission seriously and live it from day to day.
The story begins when the company's Management Board in 2015 made a strategic decision to harmonize its operations with international tourism trends through the modernization of operations, which is why over 120 million kuna has already been invested in existing facilities in Podgora. Since then, nothing has been the same in Podgora and Medora hotels, so by positioning their offer on four stars with great added value, Medora hotels have raised the entire destination.
The growth of the company and its modernization continue with the adoption of a unique policy of sustainability and environmental protection, which uses modern technology to reduce CO2 emissions, reduce drinking water consumption and energy savings.
Sustainability as a comparative advantage is finally proving to be a successful business model in the field as well. And that guests recognize and appreciate it, and it is the ecological orientation of Medora hotels and resorts that has proven to be an additional plus and motive when choosing compared to other competitors.
"In our company, we pay special attention to sustainable business and environmental protection, and you, our dear guests, partners and friends, can, in cooperation with Medora, play an active role in the important task of preserving our planet. We do it not only for the sake of the guests, but we also do it for the sake of us, our employees, the local population and the fact how valuable this planet is to us. Everyone at the hotel tries to be aware of this aspect, and guests appreciate it. Especially guests from Scandinavia, northern Germany, Austria, that is, all those who are highly aware in this regard. Not only do they support it themselves, but the tour operators are thrilled as it is not a worldwide practice. The world's largest tour operators announce that this aspect will be extremely important in choosing destinations and hotels in the future"Points out the President of the Management Board Zrinko Kamber.
In the form of preserving the natural beauty and value of Podgora, but also the entire Makarska Riviera, the company Medora hotels and resorts has introduced a number of innovations in business with the aim of raising environmental awareness of its employees, business associates and guests.
Thus, electric vehicles are used for the transport of guests within the hotel complex, they also have two Tesla Superchargers for charging electric vehicles within the hotel, while solar energy is also used to heat hot water in the Medora Auri hotel. It is interesting to note that almost all paper materials used in Medora hotels are made from recycled paper (recycled hand wiping paper, recycled toilet paper) in the garbage cans in the hotel premises which classify waste into three categories, all hygiene supplies and cosmetics in the bathroom they are packed in boxes made of recycled materials and do not contain parabens, garbage bags in the rooms are biodegradable, and plastic straws are completely withdrawn from restaurants and only biodegradable renewable materials are used. Even the card sleeves / room keys are made of recycled paper and the bills are printed on recycled paper.
Also, each guest receives an educational environmental booklet when checking into the hotel, in the rooms there are recommendations on the importance of multiple use of towels, reducing water use, to various environmental messages around the hotel and digital signage devices in other common areas of the hotel.
Accordingly, the company also uses biodegradable materials for the packaging of hotel cosmetics, and all types of plastic bags and other disposable plastic small inventory have been thrown out of use in hotel rooms.
"One of the main elements of our sustainable business is an active relationship with the local community, which includes a range of activities that we carry out in accordance with our policy of responsible business. We attach great importance to local suppliers and producers and buy their products whenever possible and available, and with the Public Institution Nature Park Biokovo we actively work on programs to protect, maintain, preserve, promote and use the nature park. Partnership with all stakeholders in the local community is the responsibility of every modern companyKamber added.
And all these efforts are recognized on the global stage. Thus, in 2018, the Medora Auri Hotel won a gold medal in the sustainability category in the competition of 40 Blue Star hotels around the world, according to TUI Nordic passengers. It is important to note that the same hotel is one of the few hotels in Croatia that has a gold Travelife certificate since 2017, which is the most respected international measure of the sustainability of business in tourism.
"When we received a business sustainability questionnaire from one of the global leading tour operators, with specific suggestions on what we should do in doing business over a three-year period to keep up with the latest trends, we realized that we had already fulfilled all those suggestions. So I think we are on the right track and we are moving forward together with the local community. For us, sustainability is not only in ecology, but also in educating young people, supporting sports clubs, various projects and events, everything that represents the future and investing in the local community.“Concludes Kamber.
Ecology is more and more in the focus of travelers, which is a great thing, and certainly how environmentally conscious destinations, including hotels, will be more and more ahead of the competition, but only if they really live that story, and not just through one separate project.
When we talk about the hotel brand, credibility plays an extremely important role. If the philosophy of sustainability is not seen in the field, ie through the hotel business live and day to day, then we will get a counter effect and negative criticism, as in everything, because guests will feel cheated. Especially in the context of sustainability and ecology, which is not just a trend, but has become a way of life and very personal. That is why fake stories about sustainability will additionally "reward" guests with negative ratings and reviews.
That is why it is nice to see a positive example in Croatia, such as Medora hotels and resorts that really live a sustainable and ecological story that they tell and sell. Of course, there is always room for improvement, but in Medora hotels they are definitely on the right track. They still have various sustainable projects and business models in their plan and focus, but for now they are keeping them to themselves until they implement them. And we are here to follow all the great tourist stories, including the continuation of the sustainable development of Medora hotels and resorts.
Side dish: Medora Clean Sustainability Leaflet