More than half of Germans book vacations online

56,6% of German tourists will book their holidays exclusively online in 2023. This is the result of Centouris' "Customer Insights 2023" study on booking trends.

20. April 2023.
As part of the "Reise Zukunft" (Future of Travel) project, the research institute Centouris presented the results of this year's "Customer Insights 2023" study on the information and booking behavior of German tourists. According to the aforementioned study conducted on 1500 respondents, digital channels are even more popular in 2023 than last year: 56,6% of respondents book exclusively...
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20. April 2023.