Announcement of the panel discussion: Audio branding with sound and music

In the foyer of HNK in Zagreb at Monday, Nov. 25 at 18 p.m. there will be a panel discussion Audio branding with sound and music: new perspectives in sound and music management organized by Zagreb's HNK and the Faculty of Philosophy of the University of Rijeka. 

The reason for the panel discussion was the recently published handbook Aural Experience and Soundscape Management, published by Jenny Stanford Publishing from Singapore, editor dr. sc. Diane Grgurić and Dr. sc. Lidije Runko Luttenberger, with the contribution of experts from Croatian universities in Rijeka, Zagreb and Split.

Eminent experts Ph.D. sc. Iva Hraste Sočo, Ph.D. sc. Bozo Skoko, Ph.D. sc. Hana Breko Kustura, Ph.D. sc. Lidija Runko Luttenberger i Ph.D. sc. Diana Grgurić, with moderation Antonije Cosic, open up key questions about the role of sound and music in creating brands and shaping the identity of the Croatian public space. 

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The potential of Croatian musical heritage in shaping national identity will be explored, as well as the topic of noise, sound management in public spaces and aural experience in the context of climate change.

Music and sound will be seen as powerful communication tools that create emotional connections, foster a sense of belonging, and influence people's behavior and perception in different contexts – from marketing and media to public spaces and personal experiences.

Photos: Wes hicks on Unsplash