The Tourist Board of Vukovar-Srijem County has a new visual identity and slogan, and the tourist offer has been enriched by holograms of Lavoslav Ružička, Nikola Iločki and Ban Josip Šokčević, which were presented in Vukovar.
New visual identity and holograms of historical figures were made within the tourist project Virtual and Cultural Tourism - ViCTour, which is co-financed by the Interreg IPA cross-border cooperation program Croatia - Serbia 2014-2020. The value of this project is 920.000 euros, of which Vukovar-Srijem the county, as its holder, participated with 280.000 euros.
With our new visual identity, we are positioning Vukovar-Srijem County as a unique, complete and recognizable tourist destination called "Srijem and Slavonia", points out Rujana Bušić Srpak, director of the Vukovar-Srijem County Tourist Board, and adds: "Until now, the logos of individual city tourist boards of our county did not have common elements, but now, both visually and communicatively, through a common slogan "Woven with gold", a common connection and belonging to a unique destination is recognized. Nature and man's relationship with it are the foundation of the spirit of Srijem and Slavonia"
The new visual identity is inspired by the work of Albert Kinert, a native of Vinkovci, one of the greatest Croatian graphic artists and illustrators. The golden color of ears of grain, corn, sunflower, grapes or Traminer caught in a glass, leaves of rich forests, costumes and ducats, all the way to the sunshine itself, are just some of the images of this area that are illustrated simply, modernly and somewhat unexpectedly.
Innovative tourist product: Holograms of Lavoslav Ružička, Nikola Iločki and Ban Josip Šokčević
Tourist offer The Vukovar-Srijem County Tourist Board has also been enriched with holograms Lavoslav Ružička, Nikola Iločki and Ban Josip Šokčević, who were presented in Vukovar, and who for the first time in Croatia, but also beyond, "revived" historical figures.
Nobel laureate Lavoslav Ružička in his birth house in Vukovar speaks in the first person about many interesting things from his life, Ban Josip Šokčević welcomes visitors to the City Museum in Vinkovci, and King Nikola Iločki can be met in the Curia Brnjaković.
Božo Galić, prefect of Vukovar-Srijem County, emphasized the importance of such facilities for the tourist offer of this area "Holographic representation of famous people who were born or lived in some part of their lives in the Vukovar-Srijem County, is a unique tourist offer that does not exist in Croatia. Schoolchildren are already visiting these locations in large numbers, and we believe that adults will also be interested in these interesting projections, which aim to revive the spirit of the past through modern technologies.", Said Galic.
What did Ružička deserve the Nobel Prize for, why do churches ring at noon and what does it have to do with Nikola Iločki and what is the role of Ban Šokčević in the construction of the main railway lines in Croatia? "first hand".
Photo: Vukovar-Srijem County Tourist Board