Non-refundable vouchers for digitization are coming soon - the EU has recognized the importance of digitalisation in tourism

Covid-19 is a catalyst for many digital transformations in the hotel industry, and the importance of digitalization in creating and improving hotel products has been recognized in the National Recovery and Resilience Plan, in the form of non-refundable digitalization vouchers for SMEs.

Digitization and development of digital products in tourism is unquestionably an important item when planning a complete guest experience and product creation. Trends and statistics point to the importance of investing in digitization, but a large number of articles omit important parts of this conversation. For example, what is considered to be investing in digitalization in a hotel, or how to start creating a digital product.

The importance of such development has been recognized through the National Recovery and Resilience Plan, and the application of the project for obtaining non-refundable vouchers for digitalization and digital product development will be provided to medium and small companies that will have the opportunity to digitize their business. A total of five types of non-refundable vouchers are offered, which are announced to be available in the second quarter of 2022.

How to start the digitization process?

The vouchers listed are: Voucher for Digital Skills Improvement, Voucher for Digital Transformation, Voucher for Cyber ​​Resilience, Voucher for Development and Application of Complex Digital Products and Services, and Voucher for Digital Marketing. The latter, the digital marketing voucher has a maximum value of HRK 75.000 and is an excellent choice for hoteliers.

Through this voucher, medium and small companies in the industry will be able to apply for the total amount covering the development and testing of mobile applications, and with certain conditions and eligible costs, the following services: website development, development and testing of mobile applications, data use to improve customer interaction, and create an online store and booking platform.

The listed items can be very easily created through the use of just one service, and that is Web App -  Hotel web application.

Why Web App?

The Web App is the simplest and most comprehensive way that can significantly help a hotel’s business. This form of communication technology dedicated to guests meets several needs at the same time: it provides timely and clear information about the hotel, hotel offer and destination, provides the ability to interact with hotel staff and easily create hotel service orders before and during your stay. The Web App brings the best of mobile technology without the need to download to your device.

The Web App is a good choice when creating a sustainable business because it eliminates the use of printed materials through digital display, and at a time when the emphasis is on safer travel, it certainly has an advantage over any printed materials.

Other functionalities such as a virtual remote control and smart room management certainly help prevent contamination and raise hygiene standards as most controllers have been replaced by a single device that the guest has with them at all times of the day.

How to get non-refundable digitization vouchers?

Laying a solid foundation is certainly a good place to start by looking at the very experience we want to provide to our guests. If you have recognized the opportunity and are ready to begin your digital transformation Hoteza provides support in creating the entire process: from applying for non-refundable vouchers and compiling a project, to choosing a solution, creating a Web application and implementing all the necessary technologies.

You can find more information at Hoteza website or by way of maila.

Hoteza creates digital hospitality solutions and interactive guest trip entertainment and information platform. The platform was created as a result of many years of experience in hospitality and IT industries, where it combines experience in international markets and know-how in creating a unique platform for a seamless guest experience.