Second edition Artupuncture, a unique project Tourist boards of the city of Zagreb and partners, starts on September 15. It will be like this from next Thursday to present as many as 23 art projects each of which in its own way provides art therapy to Zagreb and revitalizes the city.
The project is conceived as a platform for culture and art, where joint artistic activity at specific points of Zagreb aims to awaken its vital energy. The premier edition of Artupuncture took place in September of last year, and the Tourist Board of the City of Zagreb realizes it in cooperation with partners, uniting, thus, various artistic events in Zagreb.
"Artupuncture is a unique project of the Tourist Board of the City of Zagreb and its partners, which has been joined by numerous participants with their programs, and through which we place additional emphasis on the cultural tourism of our city. Namely, more than 40% of all trips in Europe are motivated precisely by some cultural event, program or incentive, therefore, Artupunktura, connecting culture and tourism, emphasizes the area of contemporary culture, i.e. the development of the cultural offer and positioning of the city of Zagreb as a creative center and destination of the urban cultural scene of this part of Europe." said the director of the Zagreb Tourist Board Martina Bienenfeld.
The program of the second edition of Artupuncture consists of 23 program holders, which is more than twice as many as last year's premier edition. Bienenfeld especially emphasized how, through Art Future - the first exhibition of digital art in augmented reality in the whole of Southeast Europe, Zagreb stands alongside cities such as Berlin, New York, Toronto and Hong Kong, otherwise world leaders in digital art.
"Through exhibition, intervention, discourse or socializing, Zagreb's art collectives and organizations, artists, partners and visitors have established autumn as a time for awakening awareness of the value of creation, thereby providing Zagreb with art therapy. Affirming art in society, we affirm Zagreb as a city of art and of culture, therefore, I thank all partners for recognizing our initiative and participating in the implementation of Artupuncture, which strengthens Zagreb's year-round offer", Bienenfeld emphasized.