The award-winning eno-gastro manifestation of the Tourist Board of Zagreb County, after the exceptionally well-attended first edition in 2021, invites all wine lovers, gourmets and researchers to join them every weekend from August 27 to September 17 as part of the second edition of the destination project Via wine.
Via VINO is a unique event that brings together wine, gastronomic and cultural events through a series of attractive events throughout the Zagreb County.
It is crucial to emphasize that it is not a one-day event - but four weekends over a month, i.e. a month-long campaign, with a lot of diverse high-quality events, all with the purpose of promoting the wine roads of Zagreb's green ring.
On the one hand, it is much easier to communicate and do promotion when it is about four weekends, because you are communicating one message, and on the other hand, you are constantly present through different communication that ties into the overall project. Also, you have an event from weekend to weekend, not a one-time event that also has a one-time effect.
And the most important thing, the content is the reason for coming, and it is about excellent and different content and experience. And there is no better platform for direct placement and promotion of local winemakers, with which the whole story has many more dimensions. Also, since the Zagreb County is large and "irregularly shaped", in this way they managed to cover the entire county with one project, which is certainly a big challenge.
In addition to the main communication Via VINARIA, additional events are planned to be organized every weekend: Via KINO, Via NOTE and Via ART.