In a special special edition of the podcast Homo Turisticus - SEASON2021 we bring key information from our emitting tourism markets.
The main goal is to better inform and educate tourism workers about emitting markets, so that especially these, and thus in the future to better position our tourism offer to the mentioned markets, which is in the common interest of all.
In an episode of five podcasts, we bring you key information from the market Germany, Austria, Slovenia, Poland and Hungary, our main emitting markets from which we expect a lot this tourist year if the epidemiological situation in the Republic of Croatia and in those countries is favorable.
In the new edition, I bring loud thoughts from the director of the CNTB office from Slovenia, Metkom Bradetić.
According to eVisitor data for 2019, Slovenia is our second main emitting market and accounts for over 10% of the total number of tourist nights or 11 million overnight stays.
There is not a single active or sporting event in Croatia without at least one Slovenian being registered, he points out Metka Bradetić, director of the CNTB office in Slovenia and adds that quality content, authentic gastronomy and outdoor activities are certainly elements that we must target the Slovenian market.
"Ljubljana and Maribor are the largest cities in Slovenia, but over 90 people who travel to work every day do not only come from big cities, but most Slovenes live outside the cities. They tend to live in houses. For this reason, it worked as an excellent communication channel, as it is very audible in the car while people are traveling or returning from work. Also, for this reason, advertising on social networks should target the surroundings of large cities", States Bradetić.
Listen to the whole conversation in the podcast SEASON2021 by HrTurizam.hr.
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Key market information Austria and Poland
We will soon move on with key and fresh information from the market Austria and Poland. Our nearest emitting markets from which we expect a lot this tourist year if the epidemiological situation in the Republic of Croatia and in those countries is favorable.