The new visual identity of Karlovac County was presented

Karlovac County, which in recent years has seen an increase in the number of tourists, has received a new tourist visual identity and has designed the overall identity of the brand, which should further position it in the tourist ...

Karlovac County, which in recent years has seen an increase in the number of tourists, has received a new tourist visual identity and has designed the overall identity of the brand, which should further position it on the tourist map of Croatia with international recognition.  

By the way, Karlovac County is considered the greenest Croatian county, it is rich in rivers, it leans on the most visited Croatian national park Plitvice Lakes, and spatially connects Pannonian Croatia with the Adriatic and Slovenia with Bosnia. This was precisely one of the foundations for the creation of a new visual identity.

The new tourist visual identity was designed by the team of the Millennium Promotion Agency, and was inspired by the key advantages and associations of the County - rivers, forests and a unique geographical position - in the heart of Croatia.

Indigenousness, openness, dynamism, excitement, inspiration and fairytale are the key elements of the Karlovac County brand, point out the Millennium Agency, and hold that the differentiation of the county is based on its unique nature and geographical and traffic position. “It is accessible and offers an extremely natural environment, suitable for creating attractive tourist facilities, activities, experiences and experiences. It has an exceptional historical and cultural heritage, as evidenced by stories and legends, attractive architectural buildings and unique historical monuments, works of art and greats who grew up here, lived or were inspired, such as Nikola Tesla, Seljan brothers, Ivana Brlić Mažuranić, Juraj Križanić, Vjekoslav Karas, Frankopan family… At the same time, the inhabitants of the county are hospitable and open, enterprising and proud of their identity, they live with nature, preserve tradition and develop a quality eno-gastronomic offer.”Explain from the Millennium Agency.

Every brand should be simple and recognizable, communicatively clear and visually impressive, and at the same time based on reality, ie identity, potentials and the offer of the destination., points out prof. dr. sc. Božo Skoko from the Millennium Promotion and adds: “To define the basic elements of brand identity, it is important to explore the opinion of the community as the bearer of identity in the destination area. I am glad that the thoughts of the external experts coincided with those in the county. The richness of natural beauties, unique rivers and forests, preserved cultural heritage, traditional products and gastronomy make Karlovac County indigenous and attractive to various segments of guests. Its additional trump card is the proximity of Zagreb, but also the fact that it lies on key traffic corridors, which make it easily accessible. “ said Skoko, who has been working with the Millennium Promotion destination branding team and designer Vladimir Resner in recent months to define the identity and personality of the Karlovac County brand. 

"The logo of Karlovac County is a graphic interpretation of a windmill - children's toys composed of drops that symbolize the many rivers and streams of the county, or leaves that are a symbol of the richness of forests. And in the performance we were inspired by the mill spoons from Rastok. And all this with the recognizable Karlovac Star in the center, which in turn symbolizes the geographical position and belonging to the destination"Said Vladimir Resner, author of the new visual identity of Karlovac County, which symbolizes joy, diversity and playfulness. In addition to tourist applications, the logo has its derivatives for other activities in the county.  

And since a new slogan was presented along with the sign In the media really (In the middle of things) the author explains that the new slogan is not only technical information about the geographical position of the County, but also carries an emotional value - a message that says that in that county they deal with important things, that they are fast and efficient, and tell tourists how they are in the center of events, in the heart of Croatia.

Cover photo: Davor Rostuhar - writer and photographer / Karlovac County Tourist Board / Illustration HrTurizam.hr

Side dish:

If you want to find out more about the development of tourism in Karlovac County, below you can study the strategy for the development of tourism in Karlovac County until 2025.

Analysis of the state of tourism development in Karlovac County until 2025

Karlovac County Tourism Development Strategy until 2025

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