Vrgorac products will soon receive a unique label "Vrgorac quality". Vrgorac started this project in April 2019 in cooperation with four agricultural associations that total over 450 family farms, and it was presented to all agricultural producers.
The purpose of this label is to differentiate Vrgor products from the competition, to raise and maintain product quality and to encourage sales in the local, regional and national markets.
"This will be one of the most important projects for our agriculture. In today's competitive market, communication is becoming an increasingly important factor in successful business. When it comes to agri-food products and rural tourism services, the emphasis is on networking the offer, creating common labels and joint promotional activities. We worked for a year on a project that will help our farmers", Announced the mayor of Vrgorac Ante Pranic.
As part of the label "Vrgorac Quality", the official slogan was chosen - "From the heart of Vrgorac, our home."
In the area of the City of Vrgorac, agricultural production is extremely developed, and the most important products are strawberries, prosciutto, wine, peaches, nectarines, grapes, table grapes, vegetables and honey. They are among the leading areas in Croatia in terms of vines, prosciutto, strawberries and table grapes.
The quality label will be able to be used on product packaging and labels and on promotional materials, and in the first phase the label will be awarded for strawberries and strawberry products, fresh fruits and vegetables and products made from their processing, honey and other bee products and wine and other products. of grapes and wine.
Each family that meets the criteria will receive a label, and the end of the label will be visible and the number of the family.
Clusters, connectivity, quality standard, branding - this is the only real step towards the development of agriculture and tomorrow's merger with tourism. Well done to Vrgorac, those who deal with market development are growing and developing.
Photo: City of Vrgorac, TZ Vrgorac,