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Croatian tourist agency implements Early Booking campaign within which are carried out attractive 3D hypergram of activation. Namely, HyperGram is a complete 360 experience of the latest hologram technology, which enables a unique presentation of Croatia in front of a wide audience in an innovative way - floating in the air, without screens and glass.
The activation was realized at the Main Railway Station in Zurich and at two frequent locations in London, at Westfield White City Center and at Kings Cross Station. The next venue is the PasingArcaden Center in Munich, which will be active from December 17 to 19 this year.
"Modern tourists are looking for new experiences, while at the same time digitization sets high standards that we actively follow when implementing promotional activities towards our target public, i.e. travel enthusiasts. 3D hypergram activations show Croatia's tourist assets in our most important markets such as Great Britain and Switzerland, followed by the German market, which has returned to the trends of earlier vacation bookings", he said Kristjan Staničić, director of the Croatian Tourist Board.
Considering that this current form of advertising is carried out during the holiday period, the 3D models of the promotion are expected to be seen by an average of 840 thousand passers-by every day, including all four locations.
