Promotion of Croatian tourist offer with Expedia

Croatian tourist agency this year also launched a promotional campaign on the channels of one of the world's largest travel platforms - Expedia Group. Markets were covered in the first wave of the campaign Great Britain i Sweden, and later the market will be included Now considering that it is the most important distant market for Croatian tourism, from which we achieve the largest number of tourist arrivals and overnight stays. The main goal of the campaign is to further strengthen Croatia's position on the European and global level, as well as to present the overall Croatian tourist offer in order to encourage the largest number of tourist arrivals to Croatian destinations.

"Quality and effective promotion of Croatian tourism, among other things, includes cooperation with the world's largest platforms such as the Expedia Group. Within this cooperation, we intend to directly influence vacation bookings in Croatia, encourage the further flow of tourist traffic with an emphasis on the periods before and post-season, but also to present our country as a safe, attractive and unavoidable tourist destination in the Mediterranean. This year, in the campaign, we emphasized the Swedish market, given the great potential and interest in Croatian destinations, especially in the segment of online search and travel booking. This platform is extremely popular in Great Britain, and we believe that tourists from that market will retain the status of one of the most loyal guests in Croatia, especially in Dalmatia.", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that the implementation of activities on the American market will begin at the end of March.

Campaign on booking Expedia Group platforms (Expedia and Hotels) at British i Swedish market includes the creation of destination landing page on the platforms, individually for each market, and all for the purpose of presenting Croatia through interesting content and experiences, i.e. with the aim of encouraging users to book trips to Croatia. In addition, integrated advertising activities are planned, which are estimated to achieve more than 10 million impressions.

Let's add how it is in Croatia, according to system data eVisitor, during the last year from the market Great Britain accomplished over 3,7 million overnight stays, from the market Now over 2 million and from the market Sweden about 1,2 million overnight stays, which represents an increase in traffic compared to the previous year, and positive trends from the mentioned markets are expected during this year as well.

Source and photo: Croatian tourist agency