Promotion of the virtual tourist card of Karlovac County on the ARZ highway

At the beginning of July, Karlovac County presented a new tourist product - a tourist application or a virtual tourist card of Karlovac County called "In medias res". That is how it was united for the first time ...

At the beginning of July, Karlovac County presented a new tourist product - a tourist application or a virtual tourist card of Karlovac County called "In medias res".

Thus, for the first time, the tourist offer was united in one place via a mobile tourist card. The virtual tourist card operates on the principle of a networked offer model with incentives and discounts for tourists who decide to stay in the county.

Presentation and promotional distribution of the Karlovac County Tourist Card on the ARZ motorway

As one of the first promotional activities, the arrival of guests on the ARZ motorway, more precisely at the entrance to Lučko, was wisely used from Karlovac County. In addition to guests passing through Karlovac County, this is another promotional move aimed at motivating guests to deviate from the highway on the way or return from the sea. Especially for foreign tourists, to spend at least one night, to rest from the road to the Adriatic.

On that occasion, at the exit from the highway in Karlovac, the participants promotionally distributed the Tourist Card to tourists passing through Karlovac County.

Photo: Karlovac County

For this occasion, 50 thousand information leaflets were printed, 35 thousand in Croatian and 15 thousand in English, which will be distributed to guests, mostly at the toll booths of the highway in Lučko and Karlovac.

The director of the Karlovac County Tourist Board, Dina Begić, said that the information leaflet would be available in all tourist boards and their tourist information centers in Karlovac County, and could be purchased at tourist sites where interest was shown.

The system of benefits for the end guest is completely free and designed in such a way that the more the guest uses it and the more savings are achieved, currently with 231 partners from the tourism and hospitality sector in the county. Definitely a recommendation for all tourism workers to join the project.

The virtual tourist card of Karlovac County called "In medias res" can be downloaded HERE

Photo: Karlovac County

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