A much greater focus should be directed towards the markets of the Czech Republic and Poland

I recently had a discussion in a 5 **** hotel about how tourists from Poland and the Czech Republic have been coming to our coast more and more for a couple of years now, and they did not disappoint ...

I recently had a discussion at a 5 **** hotel about how tourists from Poland and the Czech Republic have been coming to our coast more and more for a couple of years now, and they didn’t disappoint this year either. But what is crucial is how the profile of the guests has changed, ie their purchasing power in the past 5 or more years. They are no longer the tourists we laughed at and who carry the "fridge for the holidays", in fact, now they are tourists who spend well and the markets to which we should definitely turn much stronger.

Of course, it is difficult to generalize, but a larger number of Czech and Polish tourists in higher category hotels is noticeable, at least according to the hoteliers themselves, as evidenced by Eurostat's constant statistics on purchasing power and GDP growth per capita. Just look at the vehicle fleet of Czech and Polish tourists and everything is clear to everyone.

It is the new data from eVisitor that show that in the previous part of August, 80 percent of last year's result was achieved from the Czech market, and from the Polish market was recorded. tourist traffic growth of 10 percent.

Recently, it is the national Polish television TVP in the most watched morning show, she dedicated herself entirely to Croatia as a tourist destination.

According to system data eVisitor, which includes tourist traffic realized in the commercial and non-commercial segment and nautical charter, from the Polish market in the previous part of August was realized about 65.000 arrivals and done 380.000 nights which compared to the same period last year represents an increase in turnover of 4 percent in arrivals and 10 percent in overnight stays!

It is a show "Question for breakfast”Which, according to the Nielsen Audience Measurement, is watched daily by about 485 viewers during the three hours of prime time. The show about Croatia presented natural beauties, cultural heritage and eno-gastronomic offer, and the guest in the show was Agnieszka Puszczewicz, Director of the CNTB Representation in Poland.

"The guest appearance in the show was a great opportunity to present different motives for the arrival of guests to Croatia in front of a large number of viewers. We must not forget that Croatia is one of the favorite summer destinations of Poles to which they are always happy to return. I believe that the Polish market will have a strong share in the overall results of Croatian tourism during this very challenging year.", she concluded Puszczewicz.

Currently, 3.9 million overnight stays were realized in Croatia during the first five days of August, which is almost 70 percent of last year's result achieved in the same period. In addition to the Polish market, where turnover also increased, we have excellent results in August in the markets of Germany and Slovenia, where we recorded about 96 percent of last year's turnover in the same period.

Find out more information from the Polish market directly from the CNTB office in Poland i Czech Republic. This year, last minute and direct booking is in focus, and no one can plan 3 days in advance or simply literally fight from day to day for each guest.


Related news:

Hrvatski HR English EN