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Real Time marketing, or marketing in real time by definition, uses the power of the moment and is connected to some major event, be it media, sports, political, etc. By the way, the "creators" of Real-time marketing were Oreo cookies back in 2013. The marketing team of Oreo cookies made a revolution at the Super Bowl, when the power went out for 34 minutes during the finals in the stadium, and on Twitter...
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