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The fall of Facebook and Instagram or the moment "when the world stopped" - as some jokingly state.
Everything today revolves around social networks, however good or bad it may be from the other side.
This is the second time this year that Facebook has had a major global technical problem and has been unavailable for users. After 60 to 90 minutes, the technical problem was fixed, and during that period many users joked about Meta on X and Reddit.
Of course, the winner in such cases is always X (former Twitter), who worked, and even official announcements were published on Twitter. Which is certainly a positive example, because not communicating in such cases is the biggest mistake.
As always, the Croatian Mountain Rescue Service (HGSS) was again on "task" and made everyone who follows them laugh with a new announcement.
He is definitely one of the best communicators in Croatia.
Ryanair is also known for real time marketing messages.
Everyone was on X at that moment. An opportunity to stand out from the crowd and gain attention. Getting attention today is the hardest thing to do, and it's even harder to keep it for more than three seconds. The best formula is always storytelling and being different from others.
It would be interesting to see some tourist destinations to react similarly, i.e. communicate.
Do you know of an example? If you know, write in a comment so we can follow the story.
Btw, thanks to realtime marketing, HTZ already had the "most expensive" and cheapest advertisement for Croatian tourism in 2015 - all thanks to one FB post.
Bill Belichick and Pete Carroll were the coaches of the American football team that played in the Super Bowl final in 2015. The main link was that both of their parents were of Croatian origin, so the American media called this duel the "Battle of Croatia". and his family had the opportunity to see and learn about Croatian history, rich cultural heritage, medieval architecture and try excellent cuisine.
The whole story had a large and free media reach on the American market, all thanks to one FB post. Imagine how much an HTZ advertisement would cost if they had to pay for all that huge media space?
See more about the "Battle of Croatia" story at https://lnkd.in/eE3-27CE )
By the way, the "initiators" of real-time marketing are Oreo cookies, which in 2013 took advantage of the moment when the power went out in the stadium for 34 minutes during the Super Bowl final.
With one post, they made a revolution in advertising on Xu.
Goran Rihelj
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