Rebranding of Swiss tourism - a new brand after almost 30 years

The brand sums up Switzerland's enduring commitment to nature, hospitality and reliability.

Author  HrTurizam.hr

2. May 2024.
The Swiss Tourist Board presented a new logo simply called - Switzerland. For three decades, the Swiss tourism scene has been synonymous with the 'Goldblume' campaign, and this week the Swiss Tourist Board presented a new modernized logo in Geneva. According to Switzerland Tourism (ST), 'Switzerland' is not just a new logo, but a "comprehensive world of tourism brands". Switzerland Tourism...
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Author  HrTurizam.hr

2. May 2024.