Redirection of tourist flows: Zandvoort beach became Amsterdam beach

Tourism knows no borders, and neither do brands. There's no way we'll understand that in Croatia. Precisely thanks to the strong brand - Amsterdam as a destination, benefits...

Author  Goran Rihelj

1. June 2023.
Tourism knows no borders, and neither do brands. There's no way we'll understand that in Croatia. Precisely thanks to the strong brand - Amsterdam as a destination, it is used in the domain of redirecting tourist flows and fighting excessive tourism. So in Amsterdam, they decided to rename Zandvoort Beach, which now becomes Amsterdam Beach, all with the aim of redirecting tourists and reducing pressure on the city center...
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Author  Goran Rihelj

1. June 2023.