Rethinking wellness travel and turning active well-being into tourist products

Light hiking, physical recreation and gastronomic experiences are increasingly in demand.

Author  HrTurizam.hr

7. May 2024.
Today, wellness travel involves being involved in the destination in a more active way than in the past. Understanding the trend of changing the traditional wellness journey towards active wellness is crucial in order to develop successful strategies that touch this segment, whose motives and interests have changed dramatically after the pandemic. After analyzing 6,7 million TripAdvisor reviews...
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Author  HrTurizam.hr

7. May 2024.