A round table and promotion of the professional e-manual Audio Management in Tourism was held

A round table Audiomanagement in Croatian Tourism was held in the library of the Faculty of Management in Tourism and Hospitality Management (February 28.02.2022, XNUMX), on the occasion of the promotion of the professional e-manual Audiomanagement in Tourism, authored by prof. Ph.D. Christiana Stipanović from the Faculty of Management in Tourism and Hospitality and Assoc. prof. Ph.D. Diane Grgurić from the Faculty of Philosophy, University of Rijeka.

After the introductory speech of the dean prof. dr. sc. Sandra Janković at the round table participated: Saša Popovac  - Head of the CNTB Market Research and Strategic Planning Department, prof. dr. sc. Lidija Runko Luttenberger - Department of Polytechnic - University of Rijeka, doc. dr. sc.  Miljenko Krhen - Faculty of Textile Technology - University of Zagreb, Assoc. prof. dr. sc. Diana Grgurić, Faculty of Philosophy, University of Rijeka and prof. dr. sc. Christian Stipanović, Faculty of Tourism and Hospitality Management, University of Rijeka - moderated by dr. Sc. Marina Barkiđija Sotošek, Faculty of Management in Tourism and Hospitality, University of Rijeka.

The key issues of audio management in Croatian tourism are:

• Based on the analysis of the current state of valorization of sound and music in Croatian tourism and the prediction of the dynamics and challenges of the tourist market, how to set the goal of this valorization of sound and music?
• How to affirm sound and music in creating a new and improving the existing offer and promotion (affirmation of positive elements and cancellation of negative elements - noise)?
• How to improve sound and music management in destination development?

The conclusions of the round table are that in addition to the awareness of the possibilities and importance of valorization of sound and music in tourism, Croatian tourism insufficiently implements the valorization of sound and music in the offer and promotion in conditions of change paradigms of understanding tourism as an economy of visual experience.

The basic idea of ​​audio management is to achieve a unique aural experience and new tourist experiences of the destination, which should be based on acoustic ecology and indigenous values.

On the other hand, the value of professional e-textbook Audiomanagement in tourism stems from the fact that it represents the first research of valorization of sound and music in Croatian tourism in the present and future and from the multidisciplinary approach of the research topic in creating new emotions and unique experiences for tourists based on multisensory experience.

The reviewers emphasized the value of textbooks from the point of view of social and technical sciences (acoustic design in the function of minimizing the negative impact of noise). The acoustic perspective is considered within the framework of acoustic ecology, and the economic one within the framework of partnership and synergy of managerial functions in the management of sound and music valorization.

The handbook is the result of scientific and professional projects that, by involving partners from academia and the economy, work on the implementation of innovation activities. With the handbook, the authors sought to open space for new reflections on the role and position of music in tourism, especially after the COVID-19 pandemic, when tourism business in general will inevitably find new business concepts due to the growing challenges of the turbulent tourism market.

The manual deals with audio management in the development of destination tourism.

It offers the first insights into audio management in Croatian tourism and opens the topic of sound and music management in the offer and promotion with the aim of developing new experiential values. The analysis of audio management in Croatian tourism is based on research conducted in 2019 and 2020, with the aim of gaining insight into the current state of valorization of sound and music and the scenario of future development.

The manual consists of an introductory part which defines and determines the scope of the problem of AUDIOMENAGEMENT IN TOURISM. Then in the chapter TOURISM, MUSIC AND SOUND, music and sound are seen as tourist resources of positive values, whose negative consequences in the form of noise are discussed in the next chapter THE PROBLEM OF SOUND POLLUTION. The central part of the manual deals with audio management in Croatian tourism. The current situation is analyzed in the chapter MUSIC AND SOUND MANAGEMENT IN CROATIAN TOURISM, while aspects of the future development of audio management in Croatian tourism are discussed in the chapter DEVELOPMENT SCENARIO. In the chapter AUDIO MANAGEMENT MODEL, a concrete proposal of the audio management model is presented and analyzed, which is based on the principles of acoustic ecology and partner economic association. The last chapter CONCLUDING REMARKS offers a view of the importance of audio management in the reconstruction and development of new destination tourism 

The manual is published in an interactive e-format, and you can study and download it HERE: AUDI MANAGEMENT IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT OF CROATIAN TOURISM

Photos: Wendy Wei / Illustration: HrTurizam.hr