Šibenik is becoming part of the integrated quality management project in the destination

The quality of the tourist offer is becoming a key factor in choosing a destination, and guests are increasingly looking for a high level of quality of the entire destination, all ...

Author  HrTurizam.hr

February 16, 2022.

The quality of the tourist offer is becoming a key factor in choosing a destination, and guests are increasingly looking for a high level of quality of the entire destination, all stakeholders and attractions. Precisely in order to raise the scale of destination quality, Šibenik Tourist Board begins with  the IQM Destination project.

IQM Destination (eng. integrated quality management) is a destination quality management project by Đurđica Šimičić and Anamarija Cicarelli, which has improved the activities of the tourism sector in Croatia through a series of trainings for tourism professionals, measuring quality, setting service and offer standards and strengthening the destination brand.

"One of our main goals is responsible, sustainable and quality tourism that promotes the fundamental values ​​of Šibenik as a destination. In order to achieve this, we will be greatly helped by cooperation with the well-established company Feel IQM, with which we are starting this project of integrated quality management in the destination by creating quality standards and synergistic connection of all important stakeholders in our tourism offer."Said Dino Karađole, director of the Šibenik Tourist Board office.

The activities brought to Šibenik by the IQM Destination project team were created with the aim of strengthening the whole community economically, strengthening cooperation, synergies in the destination and encouraging excellence. Some of these activities are presenting the project to residents, public call for participation in the IQM Destination Šibenik project, measuring the initial state of quality in the destination, measuring indicators of destination standards according to guidelines of the World Tourism Organization (UNWTO) and measuring residents' satisfaction with tourism in the destination. These initial analyzes are followed by defining IQM Destination Šibenik standards, conducting audits and individual consultations, training on the implementation of IQM Destination standards, consultations, and annual performance measurement.

Potential partners in the implementation of the IQM Destination project to the Tourist Board of the City of Šibenik, which is the project holder, are public city institutions, private and public sector - hoteliers, camps, private accommodation, attractions, restaurants, local producers, travel agencies, souvenir shops and others.

The Tourist Board of the City of Šibenik will announce soon Public invitation to all interested parties who contribute to the development and quality of the tourist offer, to apply for participation in the project. The implementation of this project places emphasis on innovation, creativity and connectivity that connects private and public partnership in the destination and the environment, with all partners that affect the quality of tourism. The concept of the IQM Destination project is adapted to the needs of the guest, but also the residents, trends in tourism, and responsible and sustainable destination management.

The concept of IQM Destination in October 2020 was accepted as one of the best examples in practice by the UNWTO, the World Tourism Organization, thus accepting Feel IQM as an associate member of the UNWTO.

Photo: TZG Šibenik

Author  HrTurizam.hr

February 16, 2022.