Yesterday in Zagreb, a creative visual solution was presented, which will present an increasingly attractive Slavonia on the tourist market, as well as a new slogan.
"She has no equal" - is the new slogan with which the five county tourist boards united in the Slavonija Cluster will now represent themselves.
"In just three words, all the associations related to the east of Croatia and the experiences that the destination offers and which leave no one indifferent are shown. Because Slavonia is much more than a plain, it is the people who create wines, food and the special ambiance that rural and urban areas offer to their guests.", She pointed out Ivana Jurić, head of Cluster Slavonija and director of TZ Osijek-Baranja County at the presentation of the new visual identity.
The new creative solution behind the 404 agency team includes a common logo inspired by the colors of the country, the golden fields and the Slavonian plain. Modern, yet warm, specific ligatures are inspired by the colors of the Slavonian land, golden fields and the horizon imaginatively depicted by "cutting" the lower part of the letters in the word Slavonija.