Slavonija presented a new visual identity and slogan

She has no equal

Author  HrTurizam Promo

2. June 2023.

Yesterday in Zagreb, a creative visual solution was presented, which will present an increasingly attractive Slavonia on the tourist market, as well as a new slogan.

"She has no equal" - is the new slogan with which the five county tourist boards united in the Slavonija Cluster will now represent themselves. 

"In just three words, all the associations related to the east of Croatia and the experiences that the destination offers and which leave no one indifferent are shown. Because Slavonia is much more than a plain, it is the people who create wines, food and the special ambiance that rural and urban areas offer to their guests.", She pointed out Ivana Jurić, head of Cluster Slavonija and director of TZ Osijek-Baranja County at the presentation of the new visual identity. 

The new creative solution behind the 404 agency team includes a common logo inspired by the colors of the country, the golden fields and the Slavonian plain. Modern, yet warm, specific ligatures are inspired by the colors of the Slavonian land, golden fields and the horizon imaginatively depicted by "cutting" the lower part of the letters in the word Slavonija.

Slavonia identity press

Slavonija has prepared a rich offer for visitors this summer

"If you start from Požega, Pleternica and Velika, don't miss the visitor and educational centers Požega House, Terra Panonica and House of the Pannonian Sea. In Pleternica, you can visit the newly opened Bećarca Museum, the UNESCO-protected Papuk Nature Park, the first Croatian geopark that offers plenty of outdoor activities, and if you visit us in the summer, there is Aquapark Shhhuma in Velika, the first water park in the region, while in Lipik Spa you can enjoy swimming throughout the year", the director of the county tourist board presented Požega-Slavonia County Maja Jakobović.

In the neighboring Virovitica-Podravine County, you will enjoy the Noble Route, which connects castles, manor houses, modern multimedia visitor centers and passes through UNESCO areas along the banks of the Drava River and the Papuk Nature Park, tempting you with the finest dishes of Podravina and Slavonian cuisine and excellent wines from boutique wineries. Director of the tourist board of this county Martina Jakelić invited wine lovers to another edition of the September Slavonija and Podravina festival, wine not?!

Director of the TZ of Brod-Posavina County Ruzica Vidakovic she highlighted the beauty of the Sava River, which will soon have a passenger pier in Slavonski Brod, the Adrenaline Forest in Bebrina and the new Park Hotel in Slavonski Brod, as well as the rich offer of ranches, farms and family farms.

Slavonija ivana juric maja jakobovic majda yaksa ruzica vidakovic
The directors of the tourist boards of the Slavonija Cluster

Director of the TZ of Osijek-Baranja County Ivana Jurić, presented a rich cultural and natural heritage, great events such as the current Wine Month of Osijek-Baranja County, the popular HeadOnEast, excellent gastronomy and exceptional wines, among which Graševina stands out, the most important Croatian variety that gives the best results precisely in Slavonia, and announced an international event about graševina GO Grow, which connects the whole of Slavonia. In September, all visitors to the east of Croatia can expect the restored Osijek Fortress with numerous events.

Director of the TZ of Vukovar-Srijem County Majda Jakša, in addition to top-quality graševins, she highlighted the widely known traminac from Ilok, which made Croatia's easternmost county famous in the world. In addition to beautiful nature and numerous museums, among which the modern Museum of Vučedol culture stands out, she also presented a new tourist product, the Bosut Rokovci-Andrijaševci Adrenalin Park with a zipline.

Photo: Anto Magzan 

Author  HrTurizam Promo

2. June 2023.