The Smart Tourism Association presents smart projects that connect tourism and technology

The Smart Tourism Association is organizing the first in a series of events called Smart Tourism Projects. This event will be held in a virtual format ...

Author  HrTurizam.hr

February 10, 2022.

Association Smart tourism organizes the first in a series of events called Smart projects in tourism.

This event will be held in a virtual format through the EMPL platform and is intended for all who want to hear and be inspired by good and positive examples and get acquainted with technological solutions that marked a turning point in Croatian tourism.

Key note lecture "How digital are we - analysis of online business of Croatian travel agencies"  will be held by Ivan Ilijašić, President of the Association and Director of Orioly. This is the first such research in Croatia and shows important results that can serve as a guide in further planning and improving the situation in tourism market.

Technology to a sustainable tourism product

Through a combination of case studies and panels with the participation of directors of Croatian technology companies that develop digital tourism products, in addition to upcoming trends and innovations that connect the world of tourism and technology, they will talk about collaboration of IT companies on joint tourism projects. experiences and results to show what impact smart technology solutions have on the sustainability of the tourism product.

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"Last year, the members of the Smart Tourism Association realized a number of interesting projects with the aim of digital advancement, and with this event we wanted to show how to move forward. This year is extremely important for the digital transformation of Croatian tourism because it provides us with opportunities for large investments. By analyzing the current situation and based on feedback information we see that as a tourist country we have a lot of room for improvement and in this way we wanted to show a large number of excellent examples that our tourism sector can start applying tomorrow, all with the aim of creating a better tourism product and better visibility on the global tourism map", Said Ivan Ilijašić, director of Orioly and president of the Smart Tourism Association.

The virtual event "Smart projects in tourism" will be held 15.02.2022/11.00/XNUMX starting at XNUMX a.m.. To participate in the event and access the virtual platform, you need to register in advance  We of this link.

About the Smart Tourism Association

The Smart Tourism Association was founded in 2021. Its mission is to help Croatian tourism to strategically use technology for the benefit of tourists and employees, but also that these technological projects bring results, and not be an end in themselves.

Member companies work together to set up a smart destination and develop tourism in a meaningful way by creating digital products and solutions that bring value to the whole community and ensure tourists can easily explore and experience the local experience.

Member companies of the association: Orioles, Infosite, Phobos, Equinox, Delta Reality, Magic4Club, BE-terna, Informal, Direct booker, Intersoft, Lloyds Digital, Croatian Tourism te Lemax.

 

Author  HrTurizam.hr

February 10, 2022.