Something "strange" is happening in the Split-Dalmatia County. Can tourist flows be redirected inland?
"Dugopolje becomes a reception point for guests who go on excursions around the Dalmatian Zagora", announced Ivana Vladović, director of TZ Split-Dalmatia County at the end of last year conversation for hrturism.
Great news, but most importantly, it's not about PR or just a one-off campaign, but about a smart strategic concept with the aim of redirecting tourist flows from the sea to Dalmatian Zagora.
Of course, the simplest and most profitable is to sell the coast or sea and classic "must see" tours. But to reverse the tourist flows towards the less known and "attractive" Dalmatian Zagora is a completely different story. And no - there is no single solution, but a holistic approach is needed, a lot of education and communication (first on the local field, then on the global level), testing, investment, synergy of the public and private sectors and time.
But let's start in order, the Split-Dalmatia County presented new business platforms in tourism to travel agencies in Dugopolje.
The Hidden Dalmatia visitor center in Dugopolje, he hosted the presentation of new business platforms in tourism for the Split-Dalmatia County area. The meeting was held in the co-organization of the Administrative Department for Tourism, Maritime Affairs and Transport of the Split-Dalmatia County with the Croatian Chamber of Commerce Split and the Visitor Center Skrivena Dalmacija with the aim of presenting new business platforms, Dalmatia storytelling destination i Hidden Dalmatia.
The Split-Dalmatia County is through projects Dalmatia storytelling destination, Skriveni habitati and Skrivena Dalmacija created digital platforms, new tourist products and tourist infrastructure that opens up space for strengthening tourism in the interior of the Split-Dalmatia County. The aim of the meeting is to network tourism stakeholders, create new tourism products and strengthen the competitiveness of existing ones.