When we mention Split, one of the first associations is the Ultra festival. But Split is not just Ultra nor is it Split beforehand "party destination".
Ultra is a global phenomenon and wherever it is organized it has a global reach and attracts a special target group of tourists. If we exclude the mentioned Ultra, we can hardly talk about Split as a party destination.
Split was a transitional city for a long time, but over the past several years, things have changed significantly. Split has become a destination.
Of course, the mega-popular Ultra has made great strides in its positioning on the global map, both positive and negative, which is followed not only by the Ultra festival, but by any similar global event that hosts hundreds of thousands of tourists (this year's Ultra was visited by about 150.000 fans from 143 countries).
Ultra is Ultra, wherever you are, and especially on our beautiful coast. After all, it is no coincidence that the organizers chose Croatia and Split. But let's turn away from Ultra itself.
If we look at the calendar of events on the TZG Split website, as well as the announcements on the Facebook page, it is clear that the city of Split actually offers a large number of cultural events.
During the summer, a large number of outdoor festivals and concert programs are held, such as Split Summer, Split Summer Nights, San Sustipanska Noći, Croatia Handpan Festival, Split Summer Nights, Festival "With the taste of salt...", Imaginarium Summer Nights, Šotobraco Split, etc...
So, Split is not only Ultra, in fact it is difficult to find events with a similar theme.
For a comment on this topic, I spoke with the director of the Tourist Board of the city of Split, Alijan Vukšić which points out that a considerable number of events are organized in Split during the year, and their number varies depending on the month and season.