In many regions of the world, it is already apparent that pent-up travel demand has largely been met and demand has returned to pre-pandemic levels.
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The Amadeus survey also showed that they support the use of new technologies to improve their experiences, with some concerns about data privacy and cyber security.
Older travelers have a higher average disposable income, and if they are retired, they have more free time to go on longer trips
Before the pandemic, Trip.com was seen as a major global challenger to Expedia and Booking. China has opened its borders, and the Shanghai-based group wants to grow strongly again at home and abroad.
The volume of activity in the sector globally fell by 40,7% year-on-year in the first quarter of 2023. China and France showed some progress, but this was not enough to offset the effect of the decline in other countries
The report reveals that off-the-beaten-track travel, destinations from series and movies are in trend, and the culinary offer of destinations and wellness play an important role.
Travelers are hesitant because they want to travel but are worried about a possible recession.
Booking.com surveyed more than 27.000 travelers from 33 countries and territories and combined it with its own data to reveal seven predictions for travel in 2024.
More than 2 out of 3 Europeans plan to travel in the next 6 months.
Wellness of the future: From travel and socializing, through health and beauty, to biohacking.
More and more products and services can be bought at gas stations, even some tourist services.