Autumn campaign "Falling for Croatia" started

The Croatian Tourist Board has launched a new promotional campaign "Falling for Croatia", which will be carried out until the end of November on the social networks Facebook, Instagram and Twitter with tags #FallingForCroatia i #BestFallCroatiaBucketList.

The campaign was conceived as a kind of autumn guide through the destinations and activities that our country offers in this period of the year, and the main goals are to encourage further tourist traffic in the post-season, as well as to maintain Croatia's visibility on broadcast markets after the excellent results achieved during the main summer part of the season. 

"We are in the period of the year when the focus of tourist trips is culture, wine and gastronomy, nautical, active tourism and nature. We have covered all of the above in this campaign through numerous attractive photos and video materials, and at the same time we have focused special emphasis on Croatian continental destinations and what the guest can experience in them in the autumn months Namely, after the excellent results achieved during the main summer months, in this part of the year we want to maintain positive trends, attract new guests and emphasize other parts of the overall Croatian tourist offer, which stands out especially on the continent for quality, originality and sustainability", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that the post-season is going very well with around 400.000 tourists currently staying in the country.

With the message that autumn is the period of the year in which Croatia, and especially its continent and interior can experience in a new and magical way, this campaign will cover as many as 90 products and destinations, from the interior of Istria and Gorski Kotar, through Međimurje and Hrvatski Zagorje to Slavonia and Baranja.

Among the activities, tours of national parks and nature parks, visits to traditional and cultural events on the continent, cycling or walking along numerous marked trails, tasting numerous eno-gastronomic delicacies, participating in grape, olive or tangerine harvests and much more stand out. 

It is expected that the campaign will also result in maintaining positive trends in tourist traffic, which, according to data from the eVisitor system, is at the level of about 10 million realized tourist nights which compared to the same period in September 2019 growth of 4%, conclude from the CNTB.

Photo source: Croatian National Tourist Board