Announcements and the number of reservations show that a new record tourist season awaits us.
According to the results achieved during the first four months of this year, system data eVisitor show that in the mentioned period in our country over 2 million arrivals i 5,9 million overnight stays. The above in relation to the same period last year represents a growth of 28 place in arrivals and 17% in overnight stays, i.e. growth from 4% in overnight stays compared to the same period of the record year 2019.
The same is said by other tourist data and research, from Booking-com, Expedia, to the number of reservations of our accommodation and agencies. The summer season in Croatia will always be dominant and very full, but as we know, the strategic challenge of our tourism is to extend the tourist season because we have an extremely high seasonality. The interestingly high seasonality has been the same for years, from 85% of overnight stays in the summer months from 2005 to the present.
Just about the extension of the season, I spoke with The famous frog, director of commercial affairs Croatia Airlines, as well as other topics, such as the potential of domestic lines and other various initiatives and business plans of our national airline.
According to IATA data, international air traffic is returning to pre-pandemic levels, at 88,0% of March 2019 levels according to the latest data, which is a clear sign that the tourism market is recovering steadily.
Croatia Airlines is also on the road to recovery, as shown by the data for 2022, as well as the growth of passenger revenues and the number of passengers. During the tourist season, Croatia Airlines plans to connect Croatia with a total of 24 international destinations, and the planes will fly on 47 international routes.
In total, more than 17.000 flights are planned, and more than 1,820.000 seats will be offered.
Slaven Žabo, Croatia Airlines: Synergy, a defined tourist product and reason for arrival, and targeted promotion are the solution for extending the tourist season