International Conference on Wine Tourism - IWINETC - Celebration of the excellence of wine and culinary tourism

Presented program of IWINETC taking place on April 9 and 10, 2024 in Bulgaria.


January 5, 2024

The International Wine Tourism Conference (IWINETC) has announced the provisional program for the long-awaited event to be held on April 9-10, 2024 in Plovdiv.

IWINETC, the key annual gathering of wine and culinary tourism professionals worldwide, promises attendees an enriching experience with with a dynamic agenda filled with conversations, workshops, forums and B2B meetings.

The two-day conference with sessions and panel discussions will address problems which the wine and culinary tourism industry is facing today.

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IWINETC has 3 main goals: to provide the best education, business opportunities and networking events.

Highlights of the program:

Day 1 (April 9):

The conference begins with introductory announcements Anthony Swift, director of IWINETC, and officials from Bulgaria.

  • Grape Escape Destinations: Join Tanisha Townsend in 'Wine Tourism in Non-Traditional Wine Regions' as she explores the potential of wine tourism in countries like Jordan, Serbia and Bulgaria.
  • Branding and marketing: Discover the secrets to creating a winning wine tourism marketing strategy with Chris Torres in 'How to Create a Winning Wine Tourism Marketing Strategy'.
  • Branding and marketing: Dive into 'The Female Touch: Redefining the Wine Tourism Experience' with Tanya Avramova, highlighting the impact of women on the wine industry.
  • Branding and marketing: Explore 'How to Use Artificial Intelligence to Empower Wine Tourism Businesses' with Peter Syme, discovering the transformative power of AI in wine tourism.
  • Grape Escape Destinations: join Valentina Soumintoub in 'Cultural events in wineries – the potential for brand development', examining the impact of cultural events on brand visibility and perception.
  • Grape Escape Destinations: Immerse yourself in the 'Wines of Bulgaria Grand Tasting' with Nicoletta Dicova, a sensory journey through Bulgaria's wine heritage.

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Day 2 (April 10):

  • Business: Start day two with Stefano Tulli, exploring 'Digital Tools for B2B Wine Travel Professionals' and the challenges of unique wine experiences in low-contact destinations.
  • Research: join Irem Eren in 'Exploring the impact of non-alcohol and low-alcohol wines on the sustainable growth of wine tourism', discussing the possibilities and future of non-alcohol and low-alcohol wines.
  • Branding and marketing: participate in the intensive workshop 'Creating unforgettable wine tourism experiences: insight from research and practice' with Ilinka Terziyska.
  • Business: In the 'Harness the Power of Google Things To Do' workshop, Chris Torres and Peter Syme guided attendees through the new Google Ticket and Activity Editor.
  • Grape Escape Destinations: Explore the 'Czech Republic: Discovering the Treasury of Central European Wine Heritage' with Jana Humpolíkova, discovering surprising wine experiences in the heart of Europe.
  • Grape escape destinations: discover the 'discovered wonderland of South Moravian wines' with Martin Gruzova, a treasure trove of wine experiences in the heart of South Moravia.
  • Business: IWINETC B2B Wine Tourism Workshop, facilitates connections between global agents and providers of wine tourism experiences.

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The International Wine Tourism Conference (IWINETC) is a top annual event that brings together professionals in the wine and culinary tourism industry from over 50 countries. The conference provides a platform for networking, knowledge exchange and business opportunities.

As an addition, we attach several articles related to wine and wine tourism in Croatia.

/ / / Marija Vukelic: Croatia is a 'boutique' wine country, but branding requires a different strategy

/ / / There are not many producers of Kvarner sparkling wines, but their products are top quality

/ / / A new eno-gastronomic experience presented in Poreč: Cabernet Sauvignon & blue fish, with love

/ / / Hvar wine in the service of raising the quality and development of the destination

/ / / Croatian wines won 358 medals at Decanter

/ / / This year, Istria Wine&Walk entered the stage of maturity and further raised the level of performance

/ / / Karmela Tancabel: Wine is, can and should be a strong building block of our country's identity

/ / / Positioning of Pušipel: Međimurje winemakers presented their wines in Zagreb

Photo: Via VINO



January 5, 2024